Art Direction / Brand Identity

Using brand identity to shift perception.

Aseana is an energy company committed to preserving and protecting our natural environments. The challenge for this project was to create a flexible identity system that complemented the company’s ambition and positioned them as an organization invested in moving forward.

Aseana is an energy company committed to preserving and protecting our natural environments. The challenge for this project was to create a flexible identity system that complemented the company’s ambition and positioned them as an organization invested in moving forward.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

© 2018 Kyle Stuart