Art Direction / Brand Identity

Designing a visual identity for a brighter outlook.

Aseana is a nonprofit committed to preserving and protecting our natural environments. The challenge for this project was to create a dynamic identity system that complemented the company’s ambition and positioned them as an organization invested in a smarter future.

The centerpiece for this identity is the logo, which was carefully constructed to achieve a harmonious and balanced feel that will allow it endure long into the future. The blueprint for the logo also fed into the actual application of the identity across all touchpoints. Using the blueprint, portions of color were blocked out and the logo itself was cropped in various ways which allowed it to feel different across applications while also maintaining its role within a unified system.

The new identity allows the organization to represent itself in a professional manner while also maintaining an approachable feel. The theme used throughout conveys a sense of movement which directly reflects the organization’s commitment to never settling for the status quo.

© 2018 Kyle Stuart