Art Direction / Brand Identity

Designing Hermyn for the clash of class and society.

Hermyn is a fashion label that embodies the clash of class and environment within the context of the streetwear landscape. The label speaks to streetwear enthusiasts searching for a touch of a high society influenced in their wardrobe.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

© 2018 Kyle Stuart