Art Direction / Brand Identity

Redefining bold sophistication.

Hermyn is a fashion label that embodies the clash of class and environment within the context of the streetwear landscape. The label speaks to streetwear enthusiasts searching for a touch of a high society influenced in their wardrobe.

The primary piece of the identity is a series of abstract patterns that could each be used as a subtle graphic element throughout marketing campaigns, product packaging, etc. Each pattern could be cropped in a number of ways to avoid any repetition. This piece of the identity would serve as a distinct marker allowing the brand to separate itself visually from competitors.

The last portion of this project involved establishing visual guidelines and elements that lived within digital environments. It was imperative that the previous brand development initiatives directly inform any digital solutions.

The result is a framework that appropriately represents a more refined yet approachable look. The intent is to draw audiences into the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

© 2018 Kyle Stuart