Art Direction / Brand Identity

Redefining bold sophistication.

Hermyn is a fashion label that embodies the clash of class and environment within the context of the streetwear landscape. The label speaks to streetwear enthusiasts searching for a touch of a high society influenced in their wardrobe.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

© 2018 Kyle Stuart