Art Direction / Brand Identity

Leveraging a strong brand to create a memorable campaign identity.

Created a simple color palette and graphic treatment to complement the energetic, counterculture spirit of skate culture. The system is flexible and expansive enough to be applied to a wide range of touchpoints and marketing communication for the campaign.

The challenge was to rebrand the company to speak more effectively to this new group without alienating its previous audience.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

© 2018 Kyle Stuart