Pengram

Art Direction / Brand Identity

Crafting a strong position within the tech space.

Pengram facilitates technical experts to remotely instruct technicians with complicated operations so as to enhance productivity and efficiency in enterprise collaboration.

The challenge for this project was to create a vibrant and friendly identity system that is approachable and able to successfully compete in the tech space. The challenge for this project was to create a vibrant and friendly identity system that is approachable and able to successfully compete in the tech space.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

Dwello

Art Direction / Brand Identity

Introducing, Dwello. A home management app for homeowners.

Dwello is a home management platform that enables homeowners to connect with professionals to successfully manage aspects of their property through education and coaching.

The scope of this project was to bring to life a newly created brand that spoke to the spirit of this new platform, which included warm and friendly typographic and aesthetic elements. The direction was to be approachable, but professional and trustworthy.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

Hermyn

Art Direction / Brand Identity

Designing Hermyn for the clash of class and society.

Hermyn is a fashion label that embodies the clash of class and environment within the context of the streetwear landscape. The label speaks to streetwear enthusiasts searching for a touch of a high society influenced in their wardrobe.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

Nike SB Campaign

Art Direction / Brand Identity

Leveraging a strong brand to create a memorable campaign identity.

Created a simple color palette and graphic treatment to complement the energetic, counterculture spirit of skate culture. The system is flexible and expansive enough to be applied to a wide range of touchpoints and marketing communication for the campaign.

The challenge was to rebrand the company to speak more effectively to this new group without alienating its previous audience.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

Motiv

Art Direction / Brand Identity

Using brand identity to shift perception.

Motiv created a brand identity before the product launched and since found that this identity was not aligned with the expectation and experience. The brand historically spoke to the fitness/athletic crowd, but that narrative shifted and the product eventually aligned better with a more fashion forward demographic.

The challenge was to rebrand the company to speak more effectively to this new group without alienating its previous audience.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

© 2018 Kyle Stuart