Pengram

Art Direction / Brand Identity

Crafting a strong position within the tech space.

Pengram facilitates technical experts to remotely instruct technicians with complicated operations so as to enhance productivity and efficiency in enterprise collaboration.

The challenge for this project was to create a vibrant and friendly identity system that is approachable and able to successfully compete in the tech space. The challenge for this project was to create a vibrant and friendly identity system that is approachable and able to successfully compete in the tech space.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

Dwello

Art Direction / Brand Identity

Introducing, Dwello. A home management app for homeowners.

Dwello is a home management platform that enables homeowners to connect with professionals to successfully manage aspects of their property through education and coaching.

The scope of this project was to bring to life a newly created brand that spoke to the spirit of this new platform, which included warm and friendly typographic and aesthetic elements. The direction was to be approachable, but professional and trustworthy.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

Hermyn

Art Direction / Brand Identity

Designing Hermyn for the clash of class and society.

Hermyn is a fashion label that embodies the clash of class and environment within the context of the streetwear landscape. The label speaks to streetwear enthusiasts searching for a touch of a high society influenced in their wardrobe.

In designing this identity I considered what colors and typefaces work together to create a more refined yet approachable look. The intent for this identity is to represent the stark subversive underclass merged with the visual sensibilities of the upper sections of society.

Aseana

Art Direction / Brand Identity

Using brand identity to shift perception.

Aseana is an energy company committed to preserving and protecting our natural environments. The challenge for this project was to create a flexible identity system that complemented the company’s ambition and positioned them as an organization invested in moving forward.

Aseana is an energy company committed to preserving and protecting our natural environments. The challenge for this project was to create a flexible identity system that complemented the company’s ambition and positioned them as an organization invested in moving forward.

Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication. Worked closely with regional leadership to develop a brand identity for Gensler’s annual Southwest Regional Regional retreat. The centerpiece of the identity is a dynamic graphic pattern that was applied to various event touchpoints and marketing communication.

© 2018 Kyle Stuart